Services Work Process Why Us
irrational
Marketing firm — Toronto, CA

Marketing that grows
your business,
from the inside out.

We don't just run your ads — we become part of your team. Paid ads, SEO, and social media. Monthly retainers, no lock-in.

Opinionated marketing firm
Toronto, Canada
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hello@irrationalmedia.co
01Paid Advertising 02SEO 03Social Media 04Google Ads 05Meta Campaigns 06TikTok Ads 07Content Strategy 08Link Building 09Local SEO 10Retargeting 01Paid Advertising 02SEO 03Social Media 04Google Ads 05Meta Campaigns 06TikTok Ads 07Content Strategy 08Link Building 09Local SEO 10Retargeting
Return on ad spend
Average ROAS across Google, Meta & TikTok campaigns
Organic growth
340%
Average increase in organic traffic within 6 months
Social engagement
+62%
Average engagement lift across Instagram & TikTok
Client retention
94%
Of clients stay past 6 months — no lock-in, just results
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01

Paid Advertising

Paid Advertising

Campaigns that
actually convert.

Google, Meta, TikTok — every dollar tracked, every ad tested. We scale what works and cut what doesn't.

Get started →
Campaign Results
ROAS
Conversions0
CPC drop0%
02

Search Engine
Optimization

SEO

Page one.
And we keep you there.

Technical audits, content strategy, and backlinks that build lasting authority.

Get started →
Rankings
#1
irrational.ca
#2
competitor.com
#3
otherbrand.ca
Traffic0%
03

Social Media
Management

Social Media

Content that
stops the scroll.

Strategy, creation, community management — every day, across every platform. Fully handled.

Get started →
Engagement
irrational
New campaign live ✦
Engagement rate0%
Followers0
Reach lift0%
04

Brand Strategy

Brand Strategy

Brands people
remember.

Positioning, messaging, and identity that makes you impossible to ignore in a crowded market.

Get started →
Brand Identity
irrational
Brand recall0%
Trust score0

Selected results

Real numbers from real clients. Most work is ongoing.

01
Paid Advertising · Jewelry Brand · Toronto

5× ROAS — Google & Meta for a jewelry brand

A jewelry brand with beautiful products but ad spend going nowhere — 0.8× ROAS across two platforms. We rebuilt the creative strategy from scratch: lifestyle-led visuals, tighter audience segmentation, and a full-funnel retargeting sequence. ROAS hit 5× within the first campaign cycle.

ROAS achieved
−41%
Cost per purchase
02
SEO · Fitness Equipment Brand · Ontario

Page 1 rankings for 40+ keywords — fitness equipment

A fitness equipment brand competing against major retailers, buried on page 4 for every high-intent keyword. We ran a full technical overhaul, rebuilt their content around buyer intent, and built authoritative backlinks in the fitness space. 40+ keywords hit page one, organic traffic up 340%.

40+
Page 1 keywords
+340%
Organic traffic
03
Social Media · Lifestyle Brand · Toronto

+62% engagement lift across Instagram & TikTok

A lifestyle brand with decent followers but terrible engagement. Overhauled content strategy, rebuilt community management. 90 days later: 12,400 new followers and a 62% lift in engagement rate.

+62%
Engagement lift
12.4k
New followers

What clients say

From businesses we've helped grow.

"We went from burning money on ads that didn't convert to finally seeing a real return. They restructured everything in the first two weeks and the results were immediate."

JM
James M.
Founder, E-commerce · Toronto

"The SEO results were faster than I expected. 40+ keywords on page one in three months — more than our previous agency delivered in a full year."

SR
Sarah R.
Owner, Local Services · Ontario

"They feel like an extension of our team, not a vendor. Weekly calls, full transparency, and they actually care about the outcome — not just deliverables."

DK
David K.
CEO, SaaS Startup · Toronto
E-commerce brandsLocal businessesSaaS companiesRestaurants & hospitalityReal estate agenciesHealth & wellnessProfessional servicesStartupsLaw firmsRetail stores E-commerce brandsLocal businessesSaaS companiesRestaurants & hospitalityReal estate agenciesHealth & wellnessProfessional servicesStartupsLaw firmsRetail stores

How it works

From day one,
you're not a ticket.

We embed into your business, learn what actually matters, and move fast. No long onboarding, no ramp-up theatre.

01
Free audit — honest, not salesy
We review your marketing and tell you exactly what's working, what's wasted, and what we'd do differently. No strings.
02
Strategy in week one
A 90-day roadmap tied to your actual business goals — not a generic template.
03
Launch fast, iterate faster
We ship in days, not weeks. Every campaign is a test. Every month we report, reflect, and improve.
04
You stay in control
Weekly calls, full reporting, no jargon. Pause or cancel anytime — we earn your business every month.

A dedicated team,
fully in your corner

Every skill you need, working as one.

Our philosophy

"A small, obsessed team can completely change a business — if they're close enough to actually care."

Founder, Irrational

Great marketing doesn't come from distant agencies handing off deliverables. It comes from teams that are embedded, aligned, and accountable — working from the inside out.

No hiring overhead
01
Skip the time, cost, and risk of building in-house. Get a team that's already sharp and ready to execute from day one.
Speed by default
02
No long onboarding. We plug in fast, learn your business, and start moving within days — not months.
Results, not just reports
03
Every decision tied to a number that matters. We're obsessed with outcomes, not activity metrics.
Flexible by design
04
Scale up, scale down, pivot. We adapt to what your business needs — not the other way around.
Built for iteration
05
Tight feedback loops — testing, learning, improving every month. Your marketing compounds over time.

Ready to get
started?

Services interested in

or email us directly at hello@irrationalmedia.co

Free audit — no commitment